Many of you may have seen or heard about the new signage posted on Sarnia Road at the southern edge of Brescia’s campus. It included a photograph of one of our recent graduates, wearing her cap and gown with the caption “Her mind is as sharp as her heels.” I’d love to report that the feedback to this message was universally positive, but that has not been the case. Instead, while we received a tremendous amount of positive feedback, especially from our intended audience of students and potential students in the 18-24 year age range, there was a sizeable amount of very unhappy response to this signage.
I have had many conversations about this sign – in person, on the phone, via e-mail and even on /A\ Channel News in London – and its place in our current recruitment campaign at Brescia. People whom I deeply respect have expressed to me that this message has offended them. Some report it having created a feeling of physical violence through the juxtaposition of sharp heels and brains. For others, it trivializes the impact of Brescia’s educational mission by making light of the Brescia experience and the Brescia student. For still others, it enforces historical gendered stereotypes about women, femininity, and intellect.
Some of the most vocal opponents have suggested to me that this sign has the effect of excluding some women from what is being promoted as the “Brescia experience.” It could be interpreted to suggest that anyone who is not fashionable, beautiful, or image-conscious has no place at Brescia. It was this last interpretation that has led me to write about this in a public blog.
Over the two years since my arrival here, I have come to learn that “Brescia” and the “Brescia experience” are defined in countless ways by different people. What remains important to remember is that each definition, assuming it is made in good faith, is equally authentic and valuable. When a young alumna explains to me, patiently, that this sign is too lighthearted and ‘does not speak to my experience at Brescia,’ there is a temptation to quickly remove the subject of such offense. However, upon reflection, I realize that I have observed a variety of unique and arguably contrary versions of what the Brescia experience is.
In the past year, Brescia has hosted a number of speakers who would clearly define themselves as activists – social, political, or even spiritual. Take for example, Dr. Samantha Nutt, the founder of War Child Canada who spoke at last year’s Breakfast for Bursaries about her work with women and children in war zones around the world. We also heard from Sheila Watt-Cloutier last fall about her attempts to draw political attention to the plight of the Innu in the Arctic Circle that results from our blatant disregard for the environment. In the spring, we had a rousing talk from Globe and Mail correspondent Stephanie Nolen, detailing her lessons on the impact of AIDS on women in Africa.
At Brescia, we have a variety of academic and other programs that support girls and women in our community. Whether you talk about our amazing Girls LEAD summer camp, just expanded this summer to the Caribbean or our Take the Lead public speaking contest for young women in grades 11 and 12 or our Brescia Bright Futures bursary program that targets incoming students from the surrounding Southwestern Ontario region who have been so hard hit by the recent economic downturn, these programs are all doing some excellent work and speaking to what a Brescia experience can deliver.
For some of our students, the most memorable part of their Brescia experience has been playing flag football on the BUC team or volunteering in a school breakfast program in vulnerable area neighbourhoods. In my first year at Brescia, I was invited to attend a Mary Kay cosmetics party being hosted by one of our students. While I’m not much for make-up, it did remind me that some of our students are quite taken by the more glamorous dimensions of their femininity. Similarly, having now attended two of the annual Brescia Ball events hosted by our students’ council, complete with the coronation of a Queen and Junior Princess of the Ball, it is clear to me that many of our students enjoy very much the combination of glamour and intellect. It was that combination that our sign was intended to play with, in a light-hearted manner.
If we allow ourselves to limit the definition of “Brescia” or the “Brescia experience,” we run the risk of impoverishing our dialogues. When I explained to one woman this past week that, in fact, there had been some strongly positive feedback to our signage coming from some current students and young alumnae, her response was that these women were “obviously unenlightened.” When did it become acceptable for one of us to judge a contrary view to our own as ‘unenlightened’? In fact, my sense remains that those who responded positively to this sign did so because it evoked in them a familiarity with their own views of women and feminism as allowing for both an emphasis on women’s strength and intellect and a nod to the desire for glamour and some more traditional images of femininity.
Rather than suggesting that any thinking, enlightened person could only see that message as distorted, stereotypical, and offensive, could we not instead see that the Brescia experience is in fact very unique to each woman whom we serve and that no experience is in any way ‘less than’ another experience, however that is expressed?
At Brescia, we are beginning to emerge from a challenging period of shrinking enrolment fuelled by various factors, including inaccurate views within the broader community of what Brescia is all about. To support a more accurate sense of our school, we need to show the many faces of the Brescia experience in a way that manages to be inclusive in its diversity. We need to support the different ways in which our students, prospective students, and alumnae view themselves as women. And I also believe that we need to maintain our collective sense of humour, whenever possible!
After many conversations revolving around this sign, it was decided that the advantages being achieved by our recruitment campaign were at risk of being overshadowed by the fact that some members of our community were feeling excluded and offended. It was decided that this sign would be removed earlier than planned, and replaced with a message that is less likely to trigger such divided responses. That has now taken place. It has become very clear to me that the Sarnia Road location, on Brescia’s property, is especially meaningful to our community, so we must take greater care to ensure that anything displayed there will resonate more broadly.
Although this has been a challenging situation to be sure, I am gratified by the extreme lengths to which members of our community will go to have their voices heard. There is a deep love of Brescia that has animated this dialogue and that continues to drive our community. There is no doubt in my mind that we are witnessing some amazing leadership around this issue from many corners of our community that can only be described as being bold – Brescia BOLD. It is a privilege to be connected to a community of this passion and commitment.
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09 30th, 2010 |
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